NEWS
5. December 2011
>With a Click of the Remote, Impulse Purchases Giving television viewers the ability to ...
22. November 2011
>Berliner Online-Optiker erhält Auszeichnung im Rahmen von „125 Jahre Versandhandel“ bei Insight E-Commerce in Leipzig ...
7. November 2011
>TELEFÓNICA MAKES STRATEGIC INVESTMENT IN QUANTENNA Telefónica Digital through its Venture Capital arm joins other ...
3. November 2011
>mysportgroup (Privatesportsale GmbH), Betreiberin der eCommerce-Angebote www.mysportbrands.de und www.mysportworld.de, konnte eine signifikante Finanzierungsrunde zur Fortsetzung ...
2. November 2011
>Delivery Agent Raises $35.5 Million Led by Intel Capital with Liberty Global, and Grazia Equity ...
19. September 2011
>4-Antibody AG Meets Next Milestone in Boehringer Ingelheim Collaboration 4-Antibody AG today announced the ...
16. September 2011
>Mister Spex (www.misterspex.de) erhält Gütesiegel „EHI Geprüfter Online-Shop“ und baut 3D-Anprobe aus Das EHI-Gütesiegel ...
12. September 2011
>Das Hamburger Statistikportal Statista expandiert in die USA und eröffnet eine Niederlassung in New York ...
1. September 2011
>Ehemaliger Metaversum-Mitgründer Mirko Caspar neu als Geschäftsführer für Marketing und Vertrieb beim größten deutschen Online-Shop ...
24. August 2011
>“150 Leute, 35 Grad und 80 % Luftfeuchtigkeit – das macht Spaß!” Benjamin Esser von ...
22. August 2011
>Berliner Online-Brillenhändler startet deutschlandweites Partnernetzwerk mit lokalen Augenoptikern Als erster deutscher Online-Brillenshop kooperiert Mister ...
16. August 2011
>AirTies Partners with Quantenna to Deliver Wireless HD Video Streaming with Unparalleled Range and Performance ...
3. August 2011
>Leader in Ultra-Reliable 802.11n Wi-Fi Home Video Networking is Lauded for Third Consecutive Year ...
11. July 2011
>Finanzspritze für Urbanara - Online-Shop sammelt siebenstellige Summe ein “Qualitativ hochwertige Heimtextilien und Wohnaccessoires” ...
29. June 2011
>XConnect Vice President John Wilkinson Honored by Global Telecoms Business for Second Consecutive Year ...
20. June 2011
>Online-Anprobe von Brillen im Internetshop erstmals in 3D möglich Versandhändler Mister Spex geht als erster ...
24. May 2011
>4-Antibody AG Forms Multi-target Oncology Research and Development Alliance with the Ludwig Institute 4-Antibody ...
23. May 2011
>Mister Spex zählt zu schnellstwachsenden Internetunternehmen Europas Berliner Online-Optiker belegt bei GP Bullhound Media ...
19. May 2011
>B2X Care Solutions launches in North America After-sales services provider B2X Care Solutions (http://www.b2xcare.com) ...
12. May 2011
>Mister Spex rockt im TV - Der neue Sonnenbrillenspot geht heute on air Der ...
11. May 2011
>Adconion Media Group Completes Multi-Million Dollar Financing with Silicon Valley Bank Adconion Media Group, ...
11. April 2011
>immatics to receive support from Pfizer for its pivotal Phase III study (IMPRINT) with IMA901, ...
6. April 2011
>New Industry Research Confirms RELDATA Is Positioned to Continue Significant Growth Key Findings from Storage ...
31. March 2011
>http://www.gruenderszene.de Interview mit einem VC: Grazia – Jochen Klüppel im Gespräch Sie sind ...
28. March 2011
>Online-Brillenhändler startet Partnerprogramm mit stationären Optikern, um Service für die Kunden weiter zu verbessern ...
4. February 2011
>Berliner Online-Brillenhändler in Brüssel von Gerhard Schröder als eines der wachstumsstärksten Unternehmen ausgezeichnet Mister ...
2. February 2011
>Berliner Online-Brillenhändler erzielt im Jahr 2010 rund 11 Millionen Euro Umsatz Drei Jahre nach ...
31. January 2011
>RELDATA Inc. (www.RELDATA.com), the innovation leader in unified block and file storage solutions over iSCSI, ...
11. January 2011
>RELDATA Secure $4 M in Series B for Innovative Data Storage Solution RELDATA, a ...
5. January 2011
>Quantenna Features Award-Winning 4x4 MIMO 802.11n Wi-Fi Home Networking Technology at CES 2011 Winning ...
29. October 2010
>Mister Spex siegt beim Deutschen Unternehmer Preis 2010 Online-Brillenhändler überzeugt in der Kategorie Startup ...
19. October 2010
>Verlagsgruppe Handelsblatt baut mit Statista Paid-Content-Bereich aus Die Verlagsgruppe will Entscheiderm zukünftig mehr ...
21. September 2010
>immatics raises €54 million to advance its late stage clinical therapeutic cancer vaccine portfolio ...
10. September 2010
>Über 7 Mio. Euro für Mister Spex Mister Spex, Deutschlands größter Online-Versandhändler für Markenbrillen ...
12. July 2010
>RELDATA Named Tech Awards Circle Winner / Unified Block and File Storage Solutions Provider Selected ...
18. June 2010
>RELDATA Selected as AlwaysOn East Top 100 Winner for Cloud and Infrastructure Technology Unified Storage ...
7. June 2010
>On June 24, 2010, the 8th annual Grazia Equity Business Plan Competition was hosted at ...
5. June 2010
>immatics announces Phase II Results with its Therapeutic Cancer Vaccine IMA901 in Patients with Advanced ...
2. June 2010
>Online-Brillenhändler Mister Spex zählt zu "Red Herring 100 Europe" Unternehmen Red Herring Europe Award ...
2. June 2010
>immatics enters Collaboration with the National Cancer Institute (NCI) to Advance the Development of IMA950 ...
16. February 2010
>immatics Enters Collaboration with Cancer Research UK to Develop Multi-target Rationally Designed Therapeutic Cancer Vaccine ...
4. February 2010
>XConnect revenue doubled in 2009 XConnect, the leader in next-generation interconnection and carrier ENUM-registry ...
1. February 2010
>Online-Brillenhändler Mister Spex hat 2009 Brillen und Kontaktlinsen für rund 4,5 Millionen Euro verkauft – ...
26. January 2010
>RELDATA UNIFIED STORAGE NAMED ONE OF “100 COOLEST CLOUD COMPUTING PRODUCTS” BY EVERYTHING CHANNEL’S CRN ...
20. January 2010
>RELDATA (www.reldata.com), a provider of software-centric unified storage solutions, announced today its new RELDATA Partner ...
14. January 2010
>HORIZONT und Statista starten Portal HORIZONTstats.de Premium-Initiative für Paid Content Auf HORIZONTstats.de gibt es ...
9. December 2009
>First Chip Supplier to Offer 4x4 MIMO Wi-Fi Devices Will Play Active Role in One ...
2. December 2009
>Conergy Solar Factory in Frankfurt (Oder): Three Years "Quality Made in Germany" Ramp ...
20. November 2009
>Investoren-Einstieg unterstützt weitere Wachstumsstrategie Der Stuttgarter Finanzinvestor Grazia Equity ist beim After Sales Dienstleister ...
16. November 2009
>Allzu viele Partner bei der Finanzierung können das Wachstum eines jungen Unternehmens stören. Es kommt ...
19. October 2009
>Mit Mister Spex bringt Dirk Graber den Durchblick zurück. Wir haben ihn zu seiner Arbeit ...
5. October 2009
>Statistik-Portal startet heute sein Premium-Angebot, das für 29,90 Euro pro Monat die Verwendung exklusiver Daten ...
1. October 2009
>"Gründerszene ist sehr unterentwickelt" Von Claus G. Schmalholz Lothar Späth, zuletzt Vorsitzender der ...
29. September 2009
>immatics biotechnologies GmbH today announced the appointment of Dr Carsten Reinhardt as Chief Medical Officer ...
22. September 2009
>RELDATA Introduces Next Generation 9240i Unified Storage System Powered by Enhanced RELvos 2.4 Virtualization OS ...
16. September 2009
>Venture capital firms Venrock Associates, Accel Partners, Grazia Equity and Crescent Point Group all participated ...
9. September 2009
>Nanosolar Completes Panel Factory, Commences Serial Production Today Nanosolar demonstrated the completion of its ...
9. September 2009
>Nanosolar Unveils Nanosolar Utility Panel™ Technology In conjunction with today's inauguration of our panel-assembly ...
9. September 2009
>NREL Certifies 16.4% Nanosolar Foil Efficiency It was May 2006 when we last released ...
10. August 2009
>immatics biotechnologies GmbH today announced that the company obtained European patent protection for the composition ...
27. July 2009
>Portal will Informationen für Marketingentscheider bündeln Mit einem neuen Seitenkonzept will das Statistik-Portal „Statista“ ...
21. July 2009
>RELDATA Named a CRN Emerging Technology Vendor RELDATA's unified storage solutions provide channel partners ...
7. July 2009
>Ehemaliger Ministerpräsident arbeitet für Venture Capital-Geber: Lothar Späth berät Grazia Equity Prof. Dr. h.c. ...
3. July 2009
>Grazia Equity Award für die beste Geschäftsidee an der HHL Von einer Charityplattform ...
30. June 2009
>Conergy sells solar portfolio with a capacity of 10.7 MWp ...
17. June 2009
>immatics biotechnologies significantly improves XPRESIDENT™ technology platform. immatics biotechnologies today announced the completion of ...
10. June 2009
>Australia: Planning Approval for 282 Wind Turbines EPURON reaches key milestone for the largest ...
8. June 2009
>Conergy Deutschland GmbH sells the Heimpersdorf megawatt solar park to investor Conergy Deutschland GmbH ...
5. June 2009
>Die zweite Auflage des Buches "IT-Governance in der Praxis" von den Autoren Andreas Rüter (Grazia ...
29. May 2009
>moviepilot.de: Führender personalisierbarer Entertainmentguide für Kino, DVD und TV schließt zweite Finanzierungsrunde ab Berlin, 29.05.2009 ...
19. May 2009
>Solarstrom von Conergy reduziert Kosten für Wasserversorgung in Kalifornien • 1,6 MWp Solarpark im ...
14. May 2009
>Statista startet Geschäftskunden-Angebot Statistik-Portal bietet umfassende Markenreports und kostengünstige Online-Umfragen Ausführliche Analysen zu ...
12. May 2009
>Quantenna Communications Names David French as New CEO Founder Behrooz Rezvani Continues with Company ...
8. May 2009
>Solar energy from the region, for the region: Conergy Deutschland inaugurates a megawatt class thin-film ...
8. May 2009
>Solar energy from the region, for the region: Conergy Deutschland inaugurates a megawatt class thin-film ...
28. April 2009
>XCONNECT NAMES RICHARD SHOCKEY, ENUM PIONEER AND IP COMMUNICATIONS EXPERT, TO ADVISORY BOARD Appointment ...
27. April 2009
>RELDATA EXPANDS ITS SALES ORGANIZATION Industry Veteran Peter Cmaylo joins RELDATA as VP Sales ...
22. April 2009
>XCONNECT EXPANDS GLOBAL ALLIANCE FEDERATION SERVICES Innovations Bring Communications Service Providers More NGN ...
21. April 2009
>XCONNECT RECEIVES 2009 NGN LEADERSHIP AWARD FROM NGN MAGAZINE Global Alliance Honored for Outstanding ...
20. April 2009
>Must-have-Accessoires: Hält die Brille mit der It-Bag Schritt? Das Mister Spex "Brillen-Mode-Barometer" analysiert ...
8. April 2009
>Metaversum and Twinity has been elected a Red Herring 100 Europe Winner 2009 With ...
24. March 2009
>OVERGENCE SESSION MANAGER LATEST VOIP-PEERABLE DEVICE CERTIFIED XCONNECT-READY Testing for ENUM Query Compatibility Streamlines ...
11. March 2009
>NETNUMBER TITAN SERVER CERTIFIED XCONNECT-READY, SIMPLIFYING VOIP FEDERATION-BASED INTERCONNECTION Interoperability Testing Streamlines ...
2. March 2009
>immatics completes patient recruitment in phase II study with cancer vaccine IMA901 for renal cell ...
24. February 2009
>Quantenna Raises $15 Million in Series D Financing Round Quantenna Communications, Inc., a leader ...
24. February 2009
>RELDATA AND XYRATEX ENABLE HETEROGENEOUS STORAGE RELDATA 9240 and Xyratex F6412E RAID system certification ...
26. January 2009
>immatics wins 29th German Industry’s Innovation Award (Innovationspreis der deutschen Wirtschaft) Tuebingen, January 26, ...
26. January 2009
>The Growing Market for Solar Cells Printing is playing a key role in ...
26. January 2009
>SMC Networks Announces 10G Certification with RELDATA’s Unified iSCSI Storage System to Enable High-Performance Virtualized ...
24. January 2009
>VC Investing Drops For 2008, But Green Grows Venture capital investment shrank in 2008 ...
21. January 2009
>Feeding In Renewable Energy Breakthroughs What renewable energy really needs is a shift to ...
21. October 2008
>Metaversum Awarded Funding in Co-space™ program in Singapore Metaversum, developer and operator of ...
5. September 2008
>Wowereit Opens Virtual Berlin in Twinity Metaversum GmbH, developer and operator of the ...
27. August 2008
>Nanosolar outshines the competition with a $ 300M financing Chris Morrison Thin-film solar ...
5. December 2011
With a Click of the Remote
With a Click of the Remote, Impulse Purchases
Giving television viewers the ability to buy products they see on their screens with a click of a remote control — say the Manolo Blahniks on Carrie Bradshaw’s feet or Ross’s sweater on “Friends” — has been talked about by advertisers for years without much success.
A new service being introduced this week to Verizon FiOS customers, however, will allow viewers to do just that — for items like bicycles, radios and coins — directly from shows on the History Channel, owned by A&E Network. The idea is to put products from brands like Schwinn, Crosley Radio and the Franklin Mint in front of consumers at the moment they see a similar item on shows like “American Pickers” and “Pawn Stars.”
The products will be “contextual to what you are watching on television,” said Rachelle Zoffer, director of content acquisition and programming for FiOS TV at Verizon. “Our goal is to put things on the television that enhance the programming and create value for our subscribers.”
A small icon in the upper right corner of the screen will signal that an item is available, and with the touch of a button on a remote control, the screen will split in two, with items for purchase on the right. After setting up a user account on TVWallet.com, viewers can complete their transaction by entering their phone number and four-digit PIN.
The service will be available to nearly four million Verizon FiOS subscribers primarily in the Northeast, California, Texas and Florida, Ms. Zoffer said. Verizon will promote the service with 30-second spots during History Channel programming. She said the company had plans to include the service in other networks soon.
Mark Garner, senior vice president for distribution at A&E Networks, said the service’s success would be measured by how much consumers use it and whether they buy anything. The History Channel already has “a very healthy commerce engine” on its Web site, Mr. Garner said, and if 5 percent of the people who see the new feature make a purchase, that would be considered an initial success.
Men ages 25 to 54 make up the primary audience of the History Channel, and these men are the ones meant to be served by the new feature. In deciding which shows will add the shopping feature, Mr. Garner said: “We look at it from a network level. Which programs are more likely to have engaged customers?”
Shows on the Lifetime network like “Project Runway,” “Drop Dead Diva” and “Army Wives” may eventually adopt it, Mr. Garner said. The data collected on buyers will help the network decide “how we market, how we program, how we develop our promotions,” he said, adding that there were no plans to share that data with advertisers directly.
The brands in the introduction are optimistic about the exposure, even if results are not immediate.
“When you sell jukeboxes, turntables and old radios, you’ve got to be patient,” said Bo LeMastus, the president of Crosley Radio, whose company has been selling products through the History Channel Web site for more than a month. Mr. LeMastus said the company became interested in doing business with the History Channel after an episode of “American Pickers,” where the show’s stars came across old Crosley radios in a barn.
“This is going to take some time to develop and for the consumer to catch on,” Mr. LeMastus said. “It’s more about the long-term picture.”
It is Schwinn’s first time working with the History Channel. “There are a lot of people who are very nostalgic about Schwinn,” said Lori Peters, the company’s director of consumer activation for North America. “Now they have the opportunity to act very impulsively. Kind of like buying a memory through your TV screen.”
Those memories have the potential to be quite lucrative, according to projections provided by Mike Fitzsimmons, chief executive of Delivery Agent, the company that is providing the technology that powers the transactions.
In trials, Mr. Fitzsimmons said, the value of the average order placed by viewers was $75, which could mean $285 million in revenue in the first year if all FiOS households made one purchase during that time. “It doesn’t take much for this business to end up with too many zeros to count,” he said.
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